Funnelforms: A New Era in Form Building
Are you looking to create lead generation forms that truly connect with your audience? Look no further. Funnelforms is a native WordPress plugin that offers a form-building experience that’s optimized for funnels and conversions. You can use it for lead generation, appointment booking, and more.
Funnelforms: A Unique Approach to Form Building
Funnelforms is a WordPress form builder plugin that’s specifically focused on helping you create multi-step lead generation forms. It offers a drag-and-drop builder that lets you set up simple or complex funnels. Within these funnels, you can incorporate conditional logic to branch your forms in different directions and optimize the experience for each person. This helps you not just maximize your conversion rates, but also ensure that you’re qualifying each lead.
A Clean and Engaging Experience for Your Leads
Funnelforms offers a really clean experience for your potential leads, with a multi-step approach that makes it easy for visitors to answer questions. Instead of showing all the form fields at once, Funnelforms shows them one by one, which creates a more engaging experience.
Creating a Lead Generation Form with Funnelforms
Funnelforms comes in both a free and a paid version. For our Funnelforms review, we used the free version at WordPress.org. You can access everything that you see in the tutorial below without needing to open your wallet. Of course, Pro users do get access to even more features.
The Welcome Screen
When you first install and activate the plugin, Funnelforms automatically launches a welcome screen with an introduction video and some first steps, which is a nice bit of onboarding. This screen instantly lets you know what you need to do to start getting value from the plugin.
Creating Your Questions
Funnelforms is a bit unique in that you’ll create your questions separately from your form, rather than doing everything all at once. The upside of this approach is that it then lets you easily assemble those questions in different ways (e.g. different form funnels) and keep track of everything in a standardized way. You can also easily update a single question in the future and those changes will apply to all the forms where you included that question.
Creating a Contact Form
Once you’ve added some questions, the next step is the contact form. A contact form lets you collect basic contact information from your leads, including their name, email, phone number, and so on. You’ll also include this along with your questions when assembling your full frontend web form.
Assembling Your Form
Once you have some questions and a contact form, you’re ready to assemble everything into a complete web form. When you create a form, you’ll see all of the elements on the left side – including your questions, contact forms, and a new URL redirect option. You can then drag these elements onto the form builder. Then, you can connect them into a cohesive flow by dragging lines between elements.
Embedding Your Form
Once you’ve set up your form, you can easily embed it anywhere on your site using the provided shortcode.
Once people start submitting your form, you’ll be able to access all of your leads by visiting Funnelforms → Leads in your WordPress dashboard. You’ll also receive email notifications according to your settings. With the Pro version, you can also integrate your forms with thousands of CRMs, email marketing services, sales tools, and so on.
Funnelforms comes in both a free version at WordPress.org as well as a Pro version sold through the developer’s website. The free version includes the full-featured drag-and-drop form builder and conditional logic, which already lets you set up some effective forms. However, the Pro version expands on those features in a few key areas:
- More question types – the Pro version adds seven new question types including date picker, slider, HTML content, file upload, drop-down, address, and appointment booking.
- Direct appointment booking + integrations – the Pro version lets you directly accept appointment bookings via your funnels. It also adds appointment booking integrations including sync with iCloud, Google Calendar, Outlook, and others.
- Integrations – beyond appointment booking integrations, the Pro version adds integrations with 5,000+ tools including CRMs, email marketing services, sales tools, and more.
- Statistics – the Pro version adds form statistics to your WordPress dashboard.
- Pre-built form templates – the Pro version adds 15+ industry-specific demo templates to help you get up and running faster.
- Automatic email response (autoresponder) – the Pro version lets you automatically send emails to form submitters.
- Import/export – you can import and export forms between sites.
Final Thoughts on Funnelforms
Overall, Funnelforms makes it very easy to get up and running with multi-step lead generation forms. There are three things that we really liked about the plugin:
- The form builder – the free-form drag-and-drop interface and connections make it really easy to set up branching forms that are optimized for each path.
- Independent questions and contact forms – while at first, we were a bit surprised at how the plugin separates questions and contact forms away from the main forms, we actually like the approach for this use case because it means that you can update an element one time and have those updates automatically apply to all of your funnels. It’s really convenient if you want to create unique, optimized forms for different use cases.
- The frontend experience for users – we like how the forms display one question at a time. We also think the interface for select fields is a lot more user-friendly than the traditional checkbox approach that many other form plugins use.
Whether you’re looking to buy, test, or gain experiences with a new form builder, Funnelforms is a tool worth considering. Its unique approach to form building could be the key to unlocking higher conversion rates and more qualified leads for your business.